A Summary Of Important Digital Media Findings In 2020

A Synopsis Of Significant Digital Media Findings In 2020


The coronavirus crises has significantly raised the level of news consumption in mainstream media across all countries we conducted surveys before and after the pandemic. The proportion of people who use the news channel as their primary source of information has increased significantly as more people identify it as their main source of information. The temporary relief is welcomed after a prolonged period of decline. Lockdowns have made it hard to release newspapers printed on paper. This has led to a rapid shift towards digital media. While the number of people using social media and online platforms has significantly increased in the globe, lockdowns have impacted their use. WhatsApp saw the largest growth in all areas, with an increase by 10% in certain countries. Nearly half of the people who were surveyed (51 percent) utilized an open or close online group to connect and share data or become part of a local support group.

As of April 2020 confidence in the media's coverage of COVID-19 was fairly high across all countries, with the same level as the national government and much higher than for specific politicians. For more information about COVID-19 media trust was higher than that for video platforms, social media as well as messaging services. The general concern over misinformation remains high according to the vaster dataset we gathered in January. More than half of our global sample was concerned about the online news prior to the coronavirus epidemics. While domestic politicians are the most often reported source of misinformation in a variety of countries which includes the United States, those who declare themselves to be right-wingers tend to blame the media. In certain countries, these people tend to blame the media. While Facebook is considered the primary platform for disseminating fake information all over the world, WhatsApp is more responsible in some parts of the Global South like Brazil or Malaysia.

We discovered that less than four percent of people trust news more often than they did in our survey in January around the globe. This represents an increase of four percentage points from the previous year. More than half (46%) stated that they are confident in the news they use themselves. Public broadcasters are seeing their popularity eroded by political partisans from both the right- and left-leaning political sides, due to increasing uncertainty and political polarisation. Our survey found that 60% of respondents still prefer news that is impartial in their viewpoints, while only 28 percent prefer news that bolsters or supports their opinions. The number of partisans has risen in the United States since we last asked this question in 2013 however, even in this country, a quiet majority appears to be searching for news that at the very least attempts to be impartial.

The majority of people (52 percent) prefer that media regularly reported on false claims made to them by politicians, instead of not making them the focus of their coverage (29%). People are less comfortable using political advertisements via search engines or social media than with the ones on television. Actually, the majority of people (58 percent) prefer having platforms to prevent ads which might include false claims. In a variety of countries, we've observed significant increases in the amount of money paid for online news. These include the United States (20%) and Norway (42 percent (+8). We also noticed smaller increases in other markets. It is crucial to remember that online news is available for free to most people from all nations. Some publishers might have reported a 'coronavirus bump.

The uniqueness and quality of the content is what they consider to be the most important. Subscribers feel they are getting more information. But, many are satisfied with news that they can access free of charge. We also see a high percentage of non-subscribers (45% in the USA and 50% here in the UK) who claim they could not be persuaded to pay. If you pay more (e.g. In countries with greater levels of payment (e.g. Norway and the USA) in between a third to half of subscriptions are sold directly to a few large national brands. This suggests that there's still an all-or-nothing dynamic. A significant portion of those countries are now adding to their subscriptions, often by purchasing a specialist or local paper. For radio Unirea FM 107,2 MHz Romanian commercial radio station. The format is 60 percent news and 40% music. The current program lineup is focused on local news as well as special programs and talk shows. They love news, contests, and interviews but also enjoy debates, cultural shows and music.

In many countries, local newspapers and their websites remain the top source of news about a particular town or region, reaching four in 10 (44 percent) every week. However, we have found that Facebook and other social media groups are now used on average by nearly a third (31 percent) for local information and news, which puts further pressure on companies and their business models. The access to news is becoming more common. More than half (28%) of all countries prefer to read news via an app or website. Generation Z (those between 18-24) prefer social media over websites and apps. They are a weaker relationship to websites and apps and are twice as likely to access news via these platforms. The use of news on Instagram has nearly twice as high for all age groups since 2018 and is expected to outdo Twitter within the next few years.

To combat the shift to different platforms, publishers are looking to build direct connections with their customers via email and mobile alerts. The staggering figure of 21 percent American adults access a weekly news-email. For nearly half of them, it's the main method of accessing information. Northern European countries have been slower to adopt email news channels with just 10% of the population using news via email in Finland. Although podcast usage has increased dramatically in the past year, the coronavirus lockdowns could have temporarily reversed the trend. Across countries, half of all respondents (50 percent) believe that podcasts offer more depth and understanding over other media. Spotify is the top podcasting destination in a variety of markets . It has taken over Apple's podcast application.

In spite of the fact that seven out of ten (69%) are in agreement that climate change poses a serious threat, a significant minority of Americans, Sweden, Australia and Australia disagree. This is a more right-leaning group and is often older. The younger groups can get more climate change information via social media and following activists like Greta Thunberg. Amazon Echo, Google Home and voice-activated smart assistants continue to increase in popularity. Usage for any purpose is increasing from 14 19% to 14 percent in the UK and from 7% to 12 percent in Germany as well as 9 to 13% in South Korea. However, we still find that news is utilized in very low numbers in all markets.

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